Why do we say no to our kids?

Even when saying yes would make our lives soooo much easier, we often find ourselves digging in with a solid "No."

“Can I have a motorbike?” – No, you’re 2.

“Can I have cake for breakfast?” – No.

“Can I have that knife?” – No, because I want you to count past 9 one day. 😂

We say no even though yes would be easier, because deep down we know it’s better for them in the long run.

I want my son to grow up with all his fingers and ideally not develop type 2 diabetes.

(The motorbike would be cool—I just can’t afford it.)

The short-term discomfort of saying no now is worth it if it means a better outcome later.

So why do some people manage to get long-term results—while others keep starting over?

To quote my mate Bradley Winchle: “You need to play the long game.”

(That quote got me married. No context needed. If you know, you know.)

The truth is, doing hard shit isn’t always fun—that’s why it’s called hard shit.

• Getting to the gym when you don’t feel like it

• Saying no to that beer

• Waking up early to chase growth in your career or business

• Saying no to your kids… or even your wife 👀

All of these choices come with some discomfort.

But they also come with a long-term ROI.

(Except maybe saying no to Mrs. Robson—jury’s still out on that one.)

It’s delayed gratification.

Each hard choice is a small investment in your future.

Not easy to look ahead—but if you could, I guarantee future-you would tell you to put on your big boy/girl pants and when the hard shit arrives, lean in!

Future you will thank you.

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